best doctors in India, affordable medical tourism India, top hospitals in India, Overseas Patients Travel india, Medical Value Travel India

As the other countries offer medical services in high costs, medical tourism in India has been exploring day by day. Tourism is the most blooming industry in India. People from India usually love to visit abroad with different purposes and had dreams about the other countries to visit. They visit all around the globe for further higher studies, medical tourism, site-seeing and many more other purposes.

Now the time has gone when people of India travel other countries. People from abroad want to visit India from all over the globe. Different higher studies, pilgrimage tourism, medical tourism and wildlife tourism in India are now finishing. In the present times, India becomes the destination for other people to enjoy their visit to India, and enjoy the whole trip in cheaper prices. So because of the Indian affordable prices in every service or facility, people love to have their treatments and medical care’s in India. As in other countries it is very expensive to treat a particular disease, but in India, they will get the same service in affordable prices.

The main purpose of the medical tourism association worldwide is the patient care and the people’s health all over the globe. There are various benefits of medical tourism all over the world. As health could not be neglected, we must take care of our health at the first priority. To provide safe and secure life to everyone, medical facilities are developing at the constant rate all over the world. Scientists are researching for the better means to provide the best health all over the world. is medical tourism in India provide you contact details of hospitals in India with Indian famous doctors and also give you Indian famous hospitals, liver transplant hospitals in India, Urology Treatment in India, kidney transplantation in India, Contact Details of Hospitals in India we will give you best treatment in India

India such as specialized in the herbal medical science and Ayurvedic terminologies, the people from abroad travel to India for having natural and herbal treatment with the help of pure and natural herbs. These herbs are found in India and works efficiently over different health issues. “Yoga” is the most famous Indian exercise which has relieved most people all around the globe from different severe diseases. The practice to travel other countries for best medical treatments is named as “Medical Value Travel India“.

If we consider the health best treatments in India, then it is really appreciable for India that the health treatments and clinics are developing at the higher speed in India. Foreigners from all over the world recommend having treatments from India with the skilled professional medical specialists.  Generally, Indian doctors take their professional education and graduation in higher Universities which are the famous in all over the world. They adopt the world class techniques and then develop them in India.

Best Doctors in India Help Overseas Patients in Getting Rid of Fatal Diseases

There is no doubt that like all other individuals in this world, you too want to be healthy and fit. But it is a fact that despite of our all efforts, we all have to cope with one or other type of diseases at least once in a lifetime. It is quite easy to get rid of physical and mental problems if it is at initial stage or of minor type, but if it is a complicated disease, patients have to cope with lots of problems. But thanks to modern medical sciences, we can hope to get rid of any sort of ailments.

However, it is quite easy to avail best medical treatments in a developed country, but for this, you need to be ready to pay big bucks. Do you want to save your money even without compromising with the quality of services? If yes, then you need to go with medical tourism option. When it comes to availing benefits of health tourism facilities, India is considered as the best option to go with.

There are various reasons behind the ever-ending demand and popularity of this democratic country as a medical tourism nation such as healthcare infrastructure, hospitals equipped with modern devices and of course doctors. If you want to get your physical or mental problem fixed, you first need to find out a right medical professional. It is a known fact that the best doctors in India are helping overseas patients in getting rid of complicated diseases.

Why They Are Better Than Others?

When you are advised to avail medical treatments in India, you may be confused on determining only this country. You may assume how medical doctors/surgeons in India could be better than medical professionals in other developing countries. Since most of the doctors/surgeons of India are trained in a developed country such as USA and UK. Thus, they are capable of understanding the world-standard of healthcare services. They are well aware of western healthcare system, policies and available amenities, thus they know how to use their knowledge and experience in serving global patients.

They Have Solution to All Ailments

India is known for producing maximum number of doctors, surgeons, nurses, technicians and other medical staff, thus international patients can hope to grab solution to their all physical and mental problems. Whether you are looking for breast augmentation surgery or kidney transplant, doctors in India can help you great in accomplishing desired health and fitness. Medical professionals at top hospitals in India are known for their special expertise on different types of surgical and medical treatments.

How to Contact Best Doctors?

If you have decided to avail medical treatments in India, you first need to avail services of a medical tourism facilitator. Therefore, you are highly recommended to get in touch with Dr. saket gutam at  who can guide you about the best doctors in India. Moreover, you can also consult Mr. Anurav Rane, a prominent Indian medical tourism specialist. He will help you determining the affordable medical tourism India packages for European patients.

Ending the embarrassment with Incontinent Bladder Surgery India

Urinary incontinence is the loss of control over one’s bladder. In certain cases, it results in total loss of the bladder’s contents or just causes minor leakage. The condition may be temporary or lasting, depending on its cause. Incontinence can be due to many different health problems like cancer, kidney stones, or an enlarged prostate. Aging also causes incontinent bladder as the muscles weaken. The condition generally affects people over 50 years of age, but anyone can be affected. Consult a doctor for any instance of incontinence as the condition interferes with daily life, causing embarrassing situations.

There are different types of urinary incontinence: 

Stress Incontinence: occurs during some physical activity like during exercising, sneezing, coughing, or laughing. They cause the sphincter muscle, which holds urine in the bladder, to become weak and release urine even with subtle pressure.

Urge Incontinence: is a sudden and strong urge or need, to urinate and the need strike very frequently, and in many cases, people cannot reach the bathroom in time.

Overflow Incontinence: occurs the bladder is not emptied completely in one go, but later, one may lose some urine. It is also called dribbling.

There are many causes of bladder incontinence like aging, cancer, physical damage, infection, or neurological disorders. Some cases are temporary and are often caused by an external factor like drinking caffeinated beverages, alcohol, or too much intake of any fluid. Some medications like blood pressure drugs, sedatives, muscle relaxants, also lead to a short spell of incontinence. Certain conditions like constipation can increase the urge to urinate because the compacted stool can make the nerves controlling your bladder overact. With increasing age, the bladder muscle weaken making incontinence more likely. Damage caused to one’s pelvic floor muscles can also lead to incontinence, since they muscles support the bladder. In nearly all men, the prostate gland enlarges with age, causing Urine incontinence as a result. A tumor can also cause incontinence by blocking the usual flow of urine.

Consult a doctor if you feel like you may be having problem emptying the bladder fully. Tell in detail about your condition, so that he/she can determine which type of incontinence you are experiencing. One can also take care of incontinence at home. Ask your doctor for exercise of physical activities to strengthen the pelvic muscles. Have a clear and easy path to the bathroom, keep a night light on, and use absorbent undergarments when you leave the house to prevent accidents.

Controlling urine leakage incontinence is easier than you think

Urine leakage Incontinence is a disorder of bladder unable to have control over flow of urine. This is problem seen in older age people. Men and women both are affected by this disorder but women suffer commonly. The Urine Leakage Incontinence Bladder is curable and treatments are available at low cost in India as compared to other nations by undergoing a surgery if medication and other treatments are not working. Many people suffer from frequent need to urinate and/or constant dripping even after emptying the bladder, known as bladder incontinence. The condition is completely curable under the right medical care. Healthcare in India is of international standards and costs nearly 25 per cent of the expenses in the developed countries.

Complete loss of control over bladder activity is seen twice in women as compared to men. Incontinence is Bladder disorder is disability to control urine flow or a frequent urge to urinate. This is cause of depression and limited social activities along with embarrassment. The situation differs, as with occasional urination or with complete loss of control. Treatments are decided by the associated surgeons after detecting perfect defect.

There are types of urine leakage incontinence; they are

Medication and treatment starts with minimal invasive techniques. Surgical operation will be secondary option when treatments like Kegel exercises, hormone therapy, Urethral bulking with materials such as collagen are not working. Bladder surgery in India is cost effective alternative. Types of bladder surgery are partial cystectomy, Radical Cystectomy and bladder reconstruction. Comparing the cost and standard of treatment in India with that of developed countries, India is most beneficial and smart decision to opt for. Low cost treatment along with an exotic holiday in beautiful place also helps to lower the stress and energize patient.

Urocare India are a group of medical tourism consultancy helping overseas patient pursue affordable urinary incontinence surgery in India through best doctors paneled with them. India’s top quality hospitals with internationally trained urological surgeons are listed in the team’s association to provide a healthy, stress-free and care life after surgery. The team organizes the treatment plan once the patient decides to fly to India for their surgery. All the arrangement of travel, accommodation, and pre and post operative care is overseen by the team to give comfortable medical tour leaving no regrets but only happiness and successful experience to the international patient.

How to choose right and best surgeons in India

India has proclivity for offering exemplary, superlative, excellent and holistic medical services to patients visiting India. Also India has been top destinations for wide range of treatments at most suitable price giving utmost care. Best surgeons in India are highly qualified and capable to perform simpler to complex surgical operations. Their master’s degree, specialization fields adds impression upon their curriculum vitae and makes them perfect in practicing a particular field.

Well established surgeons practice wide range of medical streams like fertility treatments, cancer treatments using latest technology, brachytherapy for various types of disorders including cancer, kidney and related disorders, dental, orthopedic, and many more. They are up dated with new innovative techniques and math international protocols of practicing treatment operations.  Surgeons in India gain trust by giving ears to the patient’s problem and queries. The emotional and mental support provided by surgeons of India proves intention to make patient feel comfortable in their company. Surgeons give their best ability to perform well in every treatment and surgery making it success.

Selecting service provider is not an easy task as there is a long list of surgeons and top hospitals in India offering services but one should keep some points while doing the process.

  • Shortlist- using their credentials, reputations, patient experiences treated by the surgeons will also help to short list the surgeons list.
  • Certification- credits are known with certificates, qualifications. Thus one should properly understand what type of surgeon he/ she is choosing.
  • Verify the titles of surgeons. Many a time degrees and titles vary or have different meanings.
  • Check hospital in which the surgeon is going to provide you services.
  • After making choices, shortlist your top surgeons and connect with them for further process.
  • Consultation will give you better understanding and selection of surgeon.

Urocare India are best medical tourism company providing assistance in medical visit of foreign patients from beginning of process till completion. Process begins with medical opinions from top enlisted surgeons and doctors of ultimate healthcare centers in India. The team is renowned for its work offering best and wonderful medical packages to international patients. With every single need to all arrangements, Urocare India consultants will deliver utmost services and care affordably.  The group has tie-ups with skilled and excellent surgeons in India’s top notching hospitals. With an experience of over a decade of the team, they will advice patients to select right and best surgeon in India.

Do You Have Prostate Problems

If you dear sir we want and care see your doctor after age 45. Your prostate should be under “surveillance” because from that age is starting to grow and cannot help it.

Small but important so is his prostate. This gland is a walnut size which enables all children of Adam has the desired offspring. To tell the urologist oncologist believe it or not “is the most important part of the male reproductive system. Without it there could be multiplied or leave fruit in this life. Without it their “brave soldiers could not march into war” and the “chosen” would never “conquer” the egg metaphorically speaking of course.

But what makes Prostate so important? It turns out that the prostate produces a fluid indispensable not semen or sperm which allows the sperm to navigate to the outside of your body with ease. This is the prostate liquor.

This fluid “dissolves” the thick mucus produced in the seminal vesicles so that sperm can travel through that medium well known to all until you reach the desired destination.

Without prostate liquor would not therefore the millions of “soldiers” could not achieve happiness. But like all things in the world even this happiness last forever.

The prostate to tell the oncologist at the National Institute of Neoplastic Diseases (INEN) from the 45 years begins to suffer inevitably a number of changes. Begins to grow and grow. This abnormal development is called by medical science Enlarged Prostate Problems Or Benign Prostatic Hyperplasia (BPH).

From a small nut the prostate may become a peach. But do not panic this is not cancer. It is as its name implies benign. But this does not mean he will not embarrass you.

And the first symptoms of prostate problems by the feel when you try to urinate and cannot or when their strong desire to go to the bathroom will result in a poor result.

For things of Mother Nature the urethra (the tube where they exit the urine) passes through the middle of the prostate due to BPH the canal is imprisoned from provoking the so-called obstructive syndrome.

As you get older so does the prostate grows in size and triggering BPH.

This could cause problems emptying the bladder or urinary retention. It could even warp the walls of the bladder. Therefore older adults urinate often and little adding that this is going to happen to everyone. If as I read none will be saved.


100% of men have BPH prostate problems. But that eye it will happen to the 45 and it might not cause discomfort to the 50 or 55. But ultimately the 70s and 80s feel (for her trouble urinating) that your prostate has grown abnormally.

This is an inevitable phenomenon but only 50% of men need surgery for this condition. “Some 30% require medical treatment to relieve these symptoms of obstruction as there are drugs that relax the urethra and allow the man urinate better. What about the other 20%? For this group may live with their symptoms. Why? Well simply because appreciate a less significant decrease in their urination.

Even with luck this group and all others must attend regularly (at least once a year) to a urologist to monitor the growth of prostate know their status and that can only be done through the digital rectal examination.

As recommended by the specialist who also advises Complementary ask so prostate specific antigen (PSA for its acronym in English). This is a test that will predict or suspect degeneration-now self-malignant gland.

Pure machismo

While the first of the reviews made him turn back stop and not run away. Their fears are unfounded? Do not let me touch the prostate because I’m going to die undefeated’ is the classic answer that we heard in the consultation” said the expert and is indignant because a digital rectal exam could save the lives of many. This test can detect any abnormal growth.

But if this is still not convinced know that this is a test of short duration. Literally in good hands no longer than 20 seconds. “This test does not hurt anyone. Do not make silly ideas. Digital rectal examination never goes out of fashion because it is an irreplaceable review. So do not listen to those who will say this game will test your manhood. The only thing at stake is your health and of course your prostate. See your doctor. No matter.

Other conditions

PROSTATITIS. This is the second most common pathology of the prostate. Most are chronic and presented as perineal pain back pain increased sensitivity of the skin on the thighs and discomfort with urination. It gives the 50% of men mainly young people. Is directly related to sexual life takes. “All that is where God sends” cause prostatitis.

The Prostate Cancer. When present in the peripheral area grows. This disease does not produce symptoms and when it appears to be a prostate cancer too “aggressive.” It is said that 100% of men aged 80 have prostate cancer but only 30% develop the clinical form of the disease. Moreover all could be cancer histology.



  • 100% of men suffer from Benign Prostatic Hyperplasia (BPH).
  • 50% of young men suffer from prostatitis due to their sexual activity.
  • 30% will suffer from prostate cancer. It comes in the periphery of the gland.
  • 5 out of every thousand men will suffer from some form of cancer according to INEN.

Interventions and risks

The expert explained that currently the urethra can be released from the pressure exerted by the abnormal growth of the prostate through an endoscopic surgery or laser. But eye this does not eliminate the possibility of cancer.

This kind of surgery should be performed after 60 years as they leave consequences in the reproductive function because they are not harmless. Also leave him incontinent or produce a retrograde ejaculation (backward man ejaculates and semen is excreted through the urine).

No responsible urologist says propose prostate surgery of this nature without warn his patient about these risks. Once the man is involved would complete its reproductive function and may not have children so desires.

Long Distance Medical Transportation Guide

When confronted with the task of transporting a loved who is bed ridden or confined to a wheelchair great distances one can find themselves lost.

The first thing that you as the “guardian” needs to figure out is the distance. This will help in determining both the comfort needs of your loved one and it will help decide the method of transport required.

There are no exact answers to whether air or ground transport is best. Ground transport is certainly cheaper and air is certainly faster. A good question to ask yourself is how long will the transport take both by air and by ground. Then look at the needs of your loved one. Will they be able to tolerate that given amount of time in a transport vehicle? Also will traveling by air cause undue stress to your loved one? Always consult your doctor before utilizing medical transport by air.

Once you have decided on your mode of transportation. That is whether your loved one will be transported by air or ground medical transportation then you can start asking the question of what to transport them in.

There are three classic methods to be transported in. Going by patient need from the bottom up. The lowest needs patient would be classified as an ambulatory patient. These patients are able to walk to the transport vehicle and are very good candidates for air travel. The next level would be those who are confined to a wheelchair. These patients are able to sit upright for the duration of the transport. As a rule of thumb, most patients don’t tolerate sitting in a wheelchair more than about three hours especially if they have any kind of sore areas on their back or bottom sides. The last mode of transport is by stretcher. Transport by stretcher is the preferred method for any transport over three hours. If a patient can’t tolerate a wheelchair or is bed ridden then this is the only method for medical transport.

Once you have determined your method of medical transportation and determined whether your loved one will be going as an ambulatory patient or in an wheelchair or stretcher then your ready to search for your long distance medical transportation carrier. I have linked to a few good ones in this article but you can enter a simple search for long distance medical transportation and find more.

Last but not least it is important to plan ahead. Book the transport after you have everything in place on both the pick up address and the destination address. A lot of medical facilities require notification prior to receiving patients. Make sure to have all medications prepared for transport and if your loved one requires any special equipment such as oxygen the make sure to notify the medical transport company that you choose.

If you follow this article as a guide line you will find that it will take much of the stress out of a seemingly difficult scenario.

Concept of Medical Tourism

Medical tourism is a term initially coined by travel agencies and the mass media to describe the rapidly-growing practice of traveling to another country to obtain health care. More recently, the phrases global healthcare and medical journeys have emerged as synonyms.

Such services typically include elective procedures as well as complex specialized surgeries such as joint replacement (knee/hip), cardiac surgery, dental surgery, and cosmetic surgeries. The provider and customer use informal channels of communication-connection-contract, with less regulatory or legal oversight to assure quality and less formal recourse to reimbursement or redress, if needed. Leisure aspects typically associated with travel and tourism may be included on such medical travel trips.

A specialized subset of medical tourism is reproductive tourism, which is the practice of traveling abroad to undergo in-vitro fertilization and other assisted reproductive technology treatments.

The concept of medical tourism is not a new one. The first recorded instance of medical tourism dates back thousands of years to when Greek pilgrims traveled from all over the Mediterranean to the small territory in the Saronic Gulf called Epidauria. This territory was the sanctuary of the healing god Asklepios. Epidauria became the original travel destination for medical tourism.

Spa towns and sanitariums may be considered an early form of medical tourism. In eighteenth century England, for example, medtrotters visited spas because they were places with supposedly health-giving mineral waters, treating diseases from gout to liver disorders and bronchitis.

The cost of surgery in Bolivia, Argentina, Cuba, India, Thailand, Colombia, Philippines or South Africa can be one-tenth of what it is in the United States or Western Europe, and sometimes even less. A heart-valve replacement that would cost US$200,000 or more in the U.S., for example, goes for $10,000 in the Philippines and India-and that includes round-trip airfare and a brief vacation package. Similarly, a metal-free dental bridge worth $5,500 in the U.S. costs $500 in India or Bolivia and only $200 in the Philippines, a knee replacement in Thailand with six days of physical therapy costs about one-fifth of what it would in the States, and Lasik eye surgery worth $3,700 in the U.S. is available in many other countries for only $730. Cosmetic surgery savings are even greater: A full facelift that would cost $20,000 in the U.S. runs about $3,000 in Cuba, $2,700 in the Philippines or $2,500 in South Africa or $ 2,300 in Bolivia.”

Easy Destination World City Travel Guide brings to you the most popular medical destination from around the world. These places are recommended by famous doctors and Health Departments of various countries on being less expansive with world standards medical facilities and specif field these countries are specialized in.

With India being promoted as a major health tourism destination

In part of the four-and-a-half year’s of Bachelor of Medicine and Bachelor of Surgery (MBBS) programme and a year’s internship, the main thrust areas include medicine, surgery, gynaecology, paediatric, psychiatric, forensic medicine and toxicology and ophthalmology. Experts talk about the heights the medical profession has reached and those to be accomplished in the near future.


Genetics, biotechnology and pharmaceutical sciences are the emerging disciplines of medicine. The availability of dedicated manpower in these disciplines and also the number of institutions that are capable of meeting the technical demand, make India an attractive destination. Many of the basic research issues for the Indian population remain unexplored. There is a great opportunity for budding researchers and scientists in India.“In the medical curriculum, one should emphasise on practical applications and interpretation of investigations to make the right diagnosis. Emphasis should be on problem-solving based on investigation data and not on clinical data, as practiced for decades,’’ said Dr Anoop Misra, director and head, department of diabetes and metabolic disorders, Fortis Group of Hospitals.

He further said, “Apart from the frontline areas of research, p u b l i c health is an area that has been ignored by policy-makers and teachers of medicine, and even for students it is the lowest priority. The programmes of top public health importance such as Pulse Polio Programme, National Programme for Containment of HIV Epidemic, and the National Diabetes Control Programme cannot run successfully without adequately trained professionals in public health.”

Use of technology in surgery can make it more perfect, so medical professionals are insisting on incorporating such changes in the curriculum. “We need to train our medical students video-technology skills in terms of eye and hand co-ordination, perception of depth, orientation to the magnified anatomy and the assessment of the blood loss during the operating procedure.The robotic surgery is also one of the newest trends in the laproscopic surgery especially done for the radical prostrate anatomy,” said Dr M C Misra, head, division of minimally invasive surgery and in-charge of breast cancer clinic, AIIMS. He added,“There have been path-breaking laproscopic surgeries in liver, thyroid, intestine, esophagus, kidney, pancreas, spleen and rectum. In addition, there have been various techniques developed for the vascular interventions transplant and intra-uterine therapy — all these should be included in the MBBS curriculum.”

In ENT, autology is an upcoming area of specialisation. Dr J M Hans, senior ENT specialist and head of unit, Ram Manohar Lohia (RML) hospital, said: “We need to offer MCh in autology to make medicos retina specialists. Specialised operation theatres should be developed for conducting such surgeries.” An expert in cochlear implantation, Dr Hans, further added:“The other new areas are head and neck cancer surgery, hearing assessment techniques, functional endoscopic series surgery in nose, and cochlear implantation.” With two-third of the infant mortality cases in India comprising neonatal mortality, doctors say that there is an urgent need for training postgraduate students in neonatology.“We have large number of neonates but not the requisite infrastructure and equipment to teach students in the neonatal care including label three ventilation, arterial catheterisation, partial parental and nutritional care and neonatal surgery. At least 25% of the curriculum should comprise neonatology including evaluation,” said Dr A K Dutta, director, Kalawati Saran Hospital and head, paediatrics, Lady Hardinge Medical College and Hospital.


  • Skill and knowledge
  • Mental agility
  • Human touch and compassion
  • Hard work and sincerity.
  • Observe patients with keen interest
  • Discuss one-off cases with seniors
  • Devote hours in research
  • Read international journals
  • Stay updated with the latest developments in the field.


Dr Dutta said, “The theoretical knowledge of our students are far better than those in the West. And no other country in the world has the variety of patients as we have. Medical students from US and UK have been visiting our hospitals to get a handson experience and to brush up their medical skills by assisting our doctors. We need to address the basic problem of management and we would be far better than the West in all respects.” He added, “There should be a balance of pre and para-clinical teaching in the curriculum. It should be management-oriented with more hands-on experience and observation.”

While Dr Anoop Misra felt that the curriculum should be tailored as per the needs of the country.“Curriculum particularly for clinical subjects should not be compared between US and India as the needs are different in the two countries. Our medical teachers have more clinical experience and they see more number of patients and disease than a clinician sees in the West. Many of them are excellent teachers as well. However, because of paucity of time, comprehensiveness takes a backseat.”

Psychiatry is another important area of concern especially in a country with a population of one billion,where 2% suffers from serious mental morbidness and 5% have common mental disorder and there are only 3,500 psychiatrists and 600 psychologists to treat them. “We are far behind from the West. We need to modernise the mental hospitals and upgrade the psychiatry wings of the government colleges to standardise our mental health service,” said Dr Rajesh Sagar, associate professor, department of psychiatry, AIIMS. He further stressed that excellence would be achieved with more exposure to clinical teaching and demonstration.

Dr Renu Misra, senior consultant, gynaecology, Sitaram Bhartia and Mool Chand Hospital, commenting on her area, said: “There have been a series of developments in HIV, STDs and tuberculosis with a variety of patients pouring in and new medical alternatives to control them.” Counselling and patient guidance are areas both corporate and government hospitals are trying to take up seriously. “Developing communication skills is extremely important, especially to handle cases of medical negligence,” opined Dr M C Misra.

How To Bounce Back

The tourism industry could convert crisis into opportunity

The economic downturn and the terror attacks in Mumbai have adversely impacted tourism. But in many ways tourism is an antidote to terrorism; tourism is a catalyst for employment creation, income redistribution and poverty alleviation. One of the best ways to fight the terrorists is to support India’s beleaguered tourism industry.

The Indian tourism industry will be resilient and bounce back as it did post-September 2001. The present crisis presents an opportunity. There was an even bigger crisis in Indian tourism in 2001-02. The attacks on the World Trade Center in New York, war in Afghanistan, withdrawal of flights, attack on Parliament House in New Delhi and troop mobilisation on the India-Pakistan border meant that Indian hotels had just 20-25 per cent occupancy. International tour operators had removed India from their sale brochures and inbound Indian tour operators had switched to outbound operations.

Then tourism was positioned as a major driver of India’s economic growth and its direct and multiplier effects were harnessed for employment generation, economic development and providing impetus to infrastructure development. At a time, when the national tourism boards of Thailand, Singapore and Malaysia had stopped their advertising, promotion and marketing budgets, the ‘Incredible India’ campaign was launched to bring back consumer demand, generate momentum and enhance growth in the tourism industry. This was also a period when the tourist infrastructure around Ajanta Ellora, Mahabalipuram, Kumbalgarh, Chittorgarh, the Buddhist circuit and at Humayun’s Tomb was improved.

The Indian tourism sector had been crippled by the limited air services, seat capacity and high ticket prices. Changes were ushered in this sector. It started with the permission to ASEAN carriers to operate to seven Indian metros, permitting low-cost carriers to launch operations, liberalisation of charter policy, the opening up of the UK bilaterals, granting approvals to new airlines and permitting private airlines to operate on international routes. One of the most closed sectors of the Indian economy was suddenly opened up and it unleashed huge growth in both India’s GDP and higher tourism flows.

This was also the time when young entrepreneurs launched travel portals. These changed the way Indians booked their travel. It is now projected that online channels would continue to outpace the total travel market and online penetration would be nearly one-fourth of the travel market by 2010. New products like medical tourism, value, cruise and rural tourism were conceptualised and implemented in partnership with the private sector and the community.

The 2008 economic slowdown and terror attacks require another such response. The terror attacks were restricted to Mumbai. Other regions and states such as Kerala, Rajasthan, Karnataka, Tamil Nadu, Madhya Pradesh, Himachal and UP remain safe, calm and normal.

Long haul markets still make for 95 per cent of India’s international traffic. There is a need to focus on China and Japan, which will emerge as the biggest source of tourists in the coming years. Kerala as a tourism destination was unheard of almost a decade back. Its emergence was largely on account of travel diversion from terror-prone Jammu & Kashmir. Kerala, of course, had developed new products like backwaters and Ayurveda, its entrepreneurs had created experiential boutique resorts and infrastructure had been spruced up. There is a need for new states to emerge as tourism destinations by enhancing the quality of experience and improving infrastructure. In fact, the next year should see focused attention on infrastructure deficiencies which have threatened to derail India’s aim to become a world-class global destination.

The imbalance in demand and supply of hotel rooms and a near-total absence of the two- to four-star category of hotels have led to escalating prices thereby reducing India’s price competitiveness. India needs to create an additional 1,50,000 rooms in the next three years to penetrate large volume markets like China. Domestic tourism can help balance both the present adversity and the seasonality of inbound tourism. The strategy necessitates creating awareness among the rising Indian middle classes about new experiences (chasing the monsoons), new attractions (plantation holidays) as well as pilgrim circuits, heritage and monuments.

To drive growth, we need to push five critical C’s: civic governance (improving the quality of tourism infrastructure),capacity building of service providers (taxi drivers, guides and immigration staff), communication strategy (constant innovation of the ‘Incredible India’ campaign and penetration in new markets), convergence of tourism with other sectors of the Indian economy, and civil aviation (continued opening of the skies, improved airport infrastructure and rationalisation of taxes).

In the context of India, the vast potential of tourism as an employment creator and wealth distributor still remains untapped. The size of the tourism industry worldwide is $4.6 trillion whereas the software industry globally is a mere $500 billion. The tourism industry globally generates over 250 million jobs whereas the software industry generates only 20 million jobs. In India, in 2007, revenue from foreign tourists was $10.7 billion and 53 million people were employed in the tourism sector.As India grows and expands its base in travel and tourism, it will generate many more jobs and the sector will become a major catalyst for India’s growth with employment creation.